The Ideal Team for Innovation with a Passion for Livestock

At Puro Pedigree, we believe in a more efficient, modern, and sustainable livestock industry, driven by the strategic use of bovine genetics and reproductive technologies. We were founded with a clear purpose: to provide producers with high-value bovine embryos and technical solutions that enable the development of more productive, profitable herds with a stronger impact across the beef value chain.

We support producers throughout the entire process, from genetic selection and the choice of Angus, Brangus, Braford, Hereford, Limangus, Wagyu, Brahman, and Shorthorn embryos, to embryo transfer and on-farm validation of results. Our approach combines scientific knowledge, hands-on experience, and a long-term vision to improve reproductive efficiency and herd quality.

We position ourselves as a strategic partner to every client. We listen, advise, and connect producers, breeding operations, and genetic centers, delivering a comprehensive bovine genetics service that spans from selection to results validation—ensuring traceability, technical backing, and measurable outcomes.

Today, we act as a bridge between breeders, breeding operations, genetic centers, and investors who are committed to a more intelligent and connected livestock industry, driven by innovation and genetic improvement. We work to make access to bovine embryos and reproductive technologies more efficient, reliable, and scalable.

Puro Pedigree is applied innovation in livestock, teamwork, and a strong commitment to the development of the livestock sector.

Our team is led by:

Director de Negocios - CEO

Sebastián Pareja Dávila

Commercial Manager at Grupo OSDE for over 15 years. AgTech entrepreneur since 2016. Founder of SPD Creative and Co-founder of Mercado GenGanar.

Director Comercial - CSO

Juan Andrés Borrazas Raffo

Agricultural Management Specialist with a Master’s degree in Marketing and Commercial Management. Over 25 years of experience in livestock production and administration, genetic development, and founder of El Ceibo Genetic Center.

Director Tecnológico - CTO

Laura Ivana Orifici

Chemical Engineer with experience in management, process optimization, and continuous improvement, focused on innovation, operational efficiency, and productivity. Currently pursuing a Master’s degree in Industry 4.0 (VIU).

In partnership with...

We have established a strategic alliance with In Vitro Uruguay, a leading genetic center specialized in the production of in vitro (IVF) bovine embryos. Through this partnership, we provide our clients with high-quality embryos, supported by all the necessary information for commercialization.

In collaboration with In Vitro’s specialized veterinary team, we also offer embryo transfer services for those who require them. This ensures that our clients not only access embryos backed by rigorous scientific standards, but also benefit from a highly qualified technical team supporting them throughout the entire implantation process.

This alliance combines advanced reproductive biotechnology with an integrated commercialization system, enabling producers to multiply their genetics and convert them into real commercial results.

Commercial Genetics Consultant

Valentina “Tini” Méndez

With experience as Manager of Cabaña Los Nietos, she has a strong background in production management and a close, hands-on connection with cattle producers. Her expertise is complemented by a focus on commercial consulting in bovine genetics.