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ABOUT US

The Ideal Team for Innovation with a Passion for Livestock


We drive a new way of doing livestock farming

At Puro Pedigree, we believe in a more efficient, modern, and sustainable livestock industry, built on the strategic use of bovine genetics and reproductive technologies. We were founded with a clear purpose: to provide livestock producers high–genetic-value bovine embryos and technical solutions that enable them to develop more productive and more profitable herds with a stronger impact across the meat value chain.

We support each producer throughout the entire process, from genetic selection and the choice of Angus, Brangus, Braford, Hereford, Limangus, Wagyu, Brahman, and Shorthorn embryos, to embryo transfer and field results validation of results in field. Our approach combines scientific knowledge, practical experience, and a long-term vision to improve reproductive efficiency and herd genetic quality.

We build Trust, Traceability, and Results.

We commit to every client as a strategic partner. We listen, advise, and connect producers, ranches, and genetic centers, providing a comprehensive bovine genetics service. From genetic selection to result validation, we ensure full traceability, technical support, and measurable results

Today, we serve as the nexus between breeders, ranches, genetic centers, and investors who are betting on a smarter, more connected livestock industry, driven by innovation and genetic improvement. We work to ensure that access to to bovine embryos and advanced reproductive technologies is clear, reliable, and efficient."

Puro Pedigree is innovation applied to livestock production, teamwork, and commitment to the development of the cattle sector.

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Business Director - CEO
Sebastián Pareja Dávila
Commercial Manager at Grupo OSDE for 15 years. AgTech entrepreneur since 2016 (Founder of SPD Creative – Co-Founder of Mercado GenGanar).
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Commercial Director - CSO
Juan Andres Borrazas Raffo
Agricultural Management Technician. Master’s degree in Marketing and Commercial Management. 25 years dedicated to livestock production and farm management, genetic development, and Founder of the El Ceibo Genetic Center.
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Technology Director- CTO
Laura Ivana Orifici
Chemical Engineer with more than 20 years of experience in the management, optimization, and improvement of industrial, technological, and academic processes, focused on innovation, operational efficiency, and productivity. Currently pursuing a Master’s degree in Industry 4.0 at the International University of Valencia.
En alianza con..
LOGO In Vitro

We have established a strategic alliance with the renowned genetic center In Vitro Uruguay, a market leader in in vitro bovine embryo production (IVF). Through this partnership, we provide our clients with high-quality embryos together along with all the necessary technical and commercial information for their commercialization. In collaboration with In Vitro’s specialized veterinarians, we also offer embryo transfer services upon request. This ensures that our clients not only access embryos backed by rigorous scientific standards, but also rely on a highly qualified technical team that supports them throughout the entire implantation process.

This partnership combines high-level reproductive technology with a comprehensive commercialization system, enabling each producer to multiply their genetics and turn them into real business results.